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Takashi Kumagai Interview on Fashion Post

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Takashi Kumagai Interview on Fashion Post

Fashion Post have compiled this impressive read with an interview with the multi talented Takashi Kumagai. Having become renowned for his works as a photographer and stylist, while also working on the direction of GDC and more recently as the designer of Naiisance, Kumagai sheds some light on the spring/summer 2013 collection of his label.

First, I would like to ask you about the 4th season of NAISSANCE’s running collection (2013 spring-summer). What sort of image did you have in mind when producing this season’s characteristic colors of green, yellow, and navy?

The theme was based on Alan Delon in the movie “Plein soleil” (1960). The linen jackets and shorts were designed in the image of southern France. I guess if there were Asians in Cote d’Azur, that is how they would look. I think the lengths of the shorts are the shortest in the industry.

They were certainly very short. How did people react to them?

Very well. I myself like to wear undersized shorts, whether it be swimming trunks or anything else. I wear them on a regular basis. I think they enhance the style of the legs. Upon designing the shorts, I was very particular about recreating a form representative of the 70s. The rest is common NAISSANCE style. I ignore the current trend and acquire inspiration from French and American vintage clothes that I love.

I noticed the jacket you’re wearing is also a new NAISSANCE release. You seem to wear it casually, but is it a tuxedo?

Yes, it’s a linen tuxedo. I was very particular about producing this perfectly colored green.

Are there any differences in the way you direct your two main brands, GDC and NAISSANCE?

I have been working as the creative director for GDC since 1998 and its customers range between the age of 20 to early 30s. On the other hand, NAISSANCE is a new brand we started in the autumn-winter of 2011, and it’s targeted towards age groups ranging from late 20s up to the 70s. Its growing fan base clearly reflects our expectations. The select shops that deal with NAISSANCE, such as Biotop and WILD LIFE TAILOR, have a rather mature customer base. I feel the clothes successfully reflect the lifestyles I propose.

What motivated you to establish NAISSANCE?

I wanted to make a good brand that I could grow old with. When I become 60, I’m planning to make clothes for 60 year olds at NAISSANCE. Conversely, I direct GDC so its designs won’t age. If the brand ages with me, the core of the brand will go off track, maybe leading to the eradication of the logo or the modification of its killer item stadium jumpers, which are currently being made for our gardening and botanical series.


PRIVILEGE New York Web Launch

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pvlgny We would like to announce that New York based, PRIVILEGE, has launched their online web-store. PRIVILEGE, name given by brand ambassador DJ Clark Kent, stocks a healthy selection of street/hip-hop influenced brands such as DEADLINE, am After Midnight, ANTHEM, and the latest from Japanese based brand, Lafayette. This is a first the PRIVILEGE brand is being introduced to the US market, and we can imagine they will make a great impact. More news to come as they will have quite a few exciting releases in the future. In the meantime, drop by the site to check out what Teddy King and the PRIVILEGE crew have to offer. Store front coming soon as well. www.PVLGNYC.com
Privilege New York
1166 Manhattan Avenue, Suite 205
Brooklyn, NY 11222
 

Marilyn Minter Exhibition at Regen Projects

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Marilyn Minter Exhibition at Regen Projects

Here is a comprehensive look at the body of works New York artist Marilyn Minter created for her most recent exhibition at Regen Projects. For her second show at the gallery, Minter debuted five monumental paintings while accompanying this body of work will is Minter’s earliest black and white photographic series. Taken in 1969, these photos of her drug-addicted mother set the stage for Minter’s career-long exploration of the pathology of glamour.

Three years in the making, these new large-scale paintings deepen Minter’s investigation of how we communicate with the illusion of glamour via advertising in public spaces.  Cracked glass, swaths of vibrant graffiti, and dripping water confront the viewer and obscure Minter’s archetypal images of stiletto heels and eyes caked with makeup.  Meticulously painted in Minter’s signature style, the paintings are constructed using many translucent layers of enamel paint, creating an image that at once crystallizes and dissolves for the viewer.

The early photographic series Coral Ridge Towers depicts Minter’s mother on an ordinary weekend at home in her Florida condominium. She is pictured performing her daily rituals of beautification and torpor through the lens of addiction.

Thanks to Arrested Motion for the images.

Alexander Wang Flat Pocket Leather Backpack

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Alexander Wang Flat Pocket Leather Backpack The latest piece of portaging goodness from Alexander Wang comes in the form of this olive green and matte black Flat Pocket Leather Backpack. The proper sturdy pack boasts a whole host of features including a foldover flap at its main compartment with a lobster claw clasp, a drawstring closure at the main compartment, a leather carry handle and adjustable shoulder straps. A reinforced base panel and full lining mean this piece is will be a wardrobe mainstay for years to come. Pick one up at SSENSE.

In Residence: A Look Inside Marc Newson’s London Home

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In Residence: A Look Inside Marc Newson's London Home

In Residence: Marc Newson on Nowness.com.

British designer Marc Newson invites us into his home in this episode of In Residence from Nowness, explaing his personal design preferecnes and introducing us to what is a stunning space. Working with a large space during the design process, Newson felt he wanted a home that was warmer and more streamlined than a classic New York loft style and opted for something that possesses more of a “chalet”-like character. The results can be seen above.

Vogue Voices: Alexander Wang

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Vogue Voices: Alexander Wang In the latest episode of their talking heads series Vogue Voices, Vogue Magazine catches up with Alexander Wang. The recently appointed Creative Director at Balenciaga speaks candidly about his design background, forming his eponymous label while still at college, his inspirations and design processes. Central to many of his design concepts is the influence of music, as fans of his collections can probably identify, alongside his other primary influence; sportswear, both of which he deliberates on in this interview. For such a successful young designer, Wang comes off as incredibly grounded and we’re certainly looking forward to seeing the direction Balenciaga takes under his direction, as well as how that impacts his own designs.

The Official “Rush” Trailer: A Rivalry between Formula One’s James Hunt and Niki Lauda

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The Official "Rush" Trailer: A Rivalry between Formula One's James Hunt and Niki Lauda

Academy award winning director Ron Howard, presents “Rush”, the incredible true story of the 1976 Forumla One season. Played by Chris Hemsworth and Daniel Brühl, the rivalry between James Hunt and Niki Lauda is recreated on screen. Watch out for it theaters September 20, 2013.

Adidas Consortium Boston Super OG Pack

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adidas-consortium-2013-spring-summer-boston-super-og-pack-001 To celebrate the world’s oldest annual marathon, Adidas has released their Boston Super OG Pack. The classic running shoe is available in two colourways, a blue/yellow in tribute to the Boston Athletic Association, and also seeing the original colourway making a return in Consortium form. This pack will be launched first at during the marathon on April 14th, then at selected Consortium stockists worldwide releasing April 17th.

Club 75 Spring/Summer 2013 Collection Lookbook

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Club 75 Spring/Summer 2013 Collection Lookbook Founded by the same creatives behind Cool Cats, Club 75 makes for a welcoming launch in time for the spring/summer 2013 season. Centred around some strong graphics, items consist largely of tees, caps snapbacks and accessories while there are a couple of impressive sweatshirts and an even more impressive varsity jacket made with Patta. Take a close look at the collection through the lookbook above then head over to the Club 75 website for more information.

Cole Haan Lunargrand “Spike Lee” Custom

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Cole Haan Lunargrand "Spike Lee" Custom While the Cole Haan Lunargrand has enjoyed great success on its own and with collaborations with the likes of fragment design and Dover Street Market, here is a custom design taking the shoe to all new levels. Created by Revive Customs to celebrate the birthday of Spike Lee, the colorway is derived from his favourite Knickerbockers team with the brown leather midfoot accenting the dotted blue upper to great effect with a vibrant orange sole completing the design.

Wayne Rooney Interview

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Wayne Rooney Interview

Following the recent launch of the Nike FC247 collection, not only did Manchester United star Wayne Rooney model the Bomba Finale II, he also answered a few questions about small-sided football, growing up in Liverpool and his favorite part of training.

Wayne, tell us about the area in which you grew up.

Football was everything to me and my friends, and we’d go out every day to play. Before school, after school, during school, football was all we were interested in. I think that was the same for so many kids growing up near me. I’d wake up, have breakfast, go out and play, go in, put my uniform on and head to school with a ball. I’d play before class, at lunchtime, come home and get out and play until it got dark. It was like a job even back then. I loved it so much. I think my mum was quite happy, as she knew exactly where I was.

So where did you start playing football?

I was very fortunate. At the back of my house there was a small five-a-side pitch that belonged to the local youth club. I’d only have to climb over my garden fence and there I was. There were other places too, we’d find a pitch in most spots but it was that pitch behind my house that me and my mates would play on for hours.

How many people would be playing in these games?

After school it could start out as three-a-side but soon end up fifteen-a-side. In the school holidays it might get to even more but soon people would tire and drop out and you might end up with just a few of you and the sun going down.  I’d be out there on my own as well though. I’d go out with just a ball and practice shooting or dribbling or whatever.

So how much did that style of football help you perfect your skills?

It helped me loads. When I was on my own it was perfect. It was enclosed so I could smash the ball about and use the walls without the ball running away from me. I practiced passing and shooting all the time on my own and yes, I think it helped me get better and better.

Do you think those days affected the sort of player you became?

It helped me. I got used to having the ball at my feet and having to try and keep it at my feet. When you play that style of enclosed small-sided stuff you feel the benefits when you go out and play on grass in bigger-sided games because your control has improved and you benefit from having more space.

So how else does small-sided football benefit your game?

Small-sided games see you get the ball in much tighter situations and you need to be able to get yourself out of them. You are used to getting the ball and immediately are under the pressure and therefore learn about how best to cope with that pressure. When the pitch opens up in 11-a-side games, you seem to have all the space in the world.  It definitely helped me. That’s for sure.

What specific skills can young people learn from small-sided games?

It’s great to master the game on concrete or Astro and if you can learn to control the ball and do tricks in small-sided games then once you come to a nice grass pitch you’ll find it easy.  Playing in these small games and just working hard on skills, tricks, moves, it will help massively in the long run. Everything I learnt came from those small matches. The tactical side of things comes later but 95 percent of my game is from those days playing as a kid.

We can all see that today you have a competitive streak running through you. Was that developed on that tarmac pitch behind your house?

Yes! I have always been like that, whether I’m on the golf course, the computer or the football pitch. I have always wanted to win and it comes from how I was brought up. If I was losing against my mates, I could lose my cool if things went against me and now as a pro that’s something I’ve had to learn to control. You need to be competitive I think.

When you scored your famous goal against Arsenal in 2002, you went home and had a kick-about with your mates. Do you remember much about that game back home?

Yes, we went and played in the garages nearby.  We’d practice our finishing all night. No one treated me any differently. A few congratulated me about the goal but otherwise no one really made a fuss.

Do you still get the temptation to get out and have a kick-about?

It’s harder now because at United we have so many games and rest is so important. I wouldn’t want to get injured either. I go in my garden as I have a five-a-side-pitch there and I take my son down and try and show him a few tricks.

How big a part do five-a-sides play at Manchester United?

We do a bit at the end of every session and it is the best bit of training. It’s not for long but it’s what we look forward to most. Having said that it is really important. You get to express yourself, I get to try and score goals and I as I said before, you work on tight situations and how you’d get out of them.

You’ve played in some of the great stadiums in the world but do you still get an urge to join in on a park when you’re passing?

Yeah of course. It takes you back to growing up when you’re learning to play. I love to see kids doing what I was doing when I was their age and it’s exciting to think that some of those guys will go on and make a career in the game.

What are your top five tips for playing small-sided football?

First of all awareness. It is so tight and you need to know where defenders and team-mates are. Next is vision. Again, it is very tight and you must work on seeing the spaces available. Technique is vital so your passing and shooting can be spot-on. Strength will help you, as you need to hold players off. and finally, finishing. All good teams need a good finisher, and with small goals, you’ll need to be at the top of your game. Just keep trying. There’s no pressure. These are the games when you can try new tricks without being judged.

Manchester United has been so strong in the league this season. How much of that form stems from the very bitter disappointment felt at the end of last season?

To lose the league in the last second was a bad feeling but when you’re at a club like United, you have to be full of motivation and desire to win every year. That comes from the manager, and all the players are aware of that. The club and the players have to be full of that desire and that’s why the club has been so successful.

You have a healthy lead at the top of the league, but how do you stay motivated and focused when it looks wrapped up?

You have to stay focused. You have to make sure that we keep doing our job and keep our concentration. One bad game and everything could fall and so we go out and play each game with a positive attitude.

Panasonic Lumix DMC-GF6 Camera

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Panasonic Lumix DMC-GF6 Camera Panasonic have just unveiled the DMC-GF6 camera, the latest addition to the popular Lumix line series. Featuring a 3-inch hinged touch screen that can be flipped 180 degrees while equipped with Wi-Fi with NFC (Near Field Communication) technology capabilities. In addition a 16 megapixel Live MOS sensor allows users to take near-professional image quality while the full HD video with stereo sound provides a complete design.

Incase New Slider Styles for iPhone 5

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Incase New Slider Styles for iPhone 5 The Incase Slider receives a much welcomed update with these new two styles for the iPhone 5. The Slider has been around since the first generation iPhone, the 2-piece design is my personal favorite for its minimal design and proven reliability. Introducing the Meta and Shock slider, Incase has evolved its signature design to fit the needs of every user. The coolest addition is the the frosted bottom piece on the Shock slider.

The Meta slider features upgraded protection in a slim design. An elongated, protective cradle is lined in microsuede for added protection to the iPhone back. A comolded, rubberized frame surrounds the case and creates a raised bezel to protect the iPhone screen.

The Shock Slider brings the utmost in protection to your iPhone 5. Triple layered for the ultimate protection, the Shock Slider’s unique modular construction allows for flexible protection when you need it. Its rubberized inner cover can be used as a standalone case and is lined with Poron XRD shock absorbent foam, safeguarding your iPhone from drops and bumps. The Shock Slider’s durable hardshell outer case combines with the rubberized sleeve and attaches securely for unmatched, triple layer protection in a streamlined design.

The cases are now available here.

Daft Punk to Launch ‘Random Access Memories’ at Australian Agricultural Show

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Daft_Punk_Wallpaper_by_GoblinFish Okay, so you’ve heard A LOT about Daft Punk these past few weeks. This is gotta top it though – and it’s not even a rumor. It’s been confirmed that Daft Punk will release their new album at the Annual Wee Waa Show, in rural Wee Waa New South Wales. Their websites boasts the excitement in the highly anticipated duo joining the lineup for this year’s event. The worldwide release is May 21st, but the band will be revealing the album the night of the Friday 17th in Australia’s cotton capital.

Krane Autumn/Winter 2013 Collection Lookbook

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Krane Autumn/Winter 2013 Collection Lookbook Entering into its 8th year as a label Ken Chow’s Krane label has continued to grow in appreciation due to to Ken’s unique approach and reference points. For this upcoming Autumn/Winter collection the label looks to return in a way to its core design and craftsmanship ethos with a renewed look at the evolution of military silhouettes for the common man. This season also sees the return of select hand crafted pieces meant to further the offerings from Krane to its cult like following in a way that elevates the brand’s rather then feed into the growing demand for luxury basics. Old meets new with inspired vigor as Krane once again sets out to display a collection as progressive as it steeped in history.

D-ONE’S IKONOKLAST PANZERISM

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D-ONE'S IKONOKLAST PANZERISM In 2010, the infamous RAMM:ΣLL:ZΣΣ took one final apprentice within his movement of “GOTHIC FUTURISM.” After months of mechanical & design apprenticeship, he was awarded title of “D-ONE”, authorized to race tank style letters & given the duty of “IKONOKLAST PANZERIST.” This legacy continues through D-One aka “DR.ZVLV” & the other soldiers in the “TAG MASTER KILLERS” army of assassins… “Evolutionary, symbolic & functional with building blocks armed to destroy. These letter forms are not a toy.”

Raf Simons and David Sims: “Isolated Heroes”

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Raf Simons and David Sims: "Isolated Heroes" The collaborative Isolated Heroes by Raf Simons and photographer David Sims was originally published in 1999 and has since virtually reached collectible status both for its rarity and the unique and touching content within its pages. The book is the the culmination of a series of portraits Sims took during the summer of ’99, which captured street-cast models who defined the Raf Simons aesthetic. The models are all wearing the designer’s Spring/Summer 2000 collection. At that time, Raf’s shows were harnessing a youthful, subculture-informed zeitgeist in a way that has been much imitated but never bettered. Initially conceived as a work in progress, the book has become highly regarded as a body of work in its own right, bridging the worlds of fashion, photography and art, and is now available in LN-CC’s rare books selection. Find it here.

System Magazine Issue No.1 Featuring Nicolas Ghesquière by Juergen Teller

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System Magazine Issue No.1 Featuring Nicolas Ghesquière by Juergen Teller Talk about star power and potential from day one. System Magazine is set to make its debut in May and features the first in-depth interview with Nicolas Ghesquière since he made his surprising exit from Balenciaga last Fall. Ghesquière appears on the cover shot by Juergen Teller. The magazine is the latest project from a collective of heavy-hitters within the fashion industry: Alexia Niedzielski and Elizabeth von Guttman of Industrie; Jonathan Wingfield, former editor of Numéro; Thomas Lenthal, art director of the art-and-erotica journal Paradis; and stylist, Marie-Amélie Sauvé. It will provide an in-depth look at the industry itself, focusing on exploring the milieu of fashion. The bi-annual magazine will reportedly work with a $100,000 budget each issue and is set to make waves with its inaugural issue which will also feature profiles on Yves Carcelle, the business executive who supercharged the growth of Louis Vuitton, and Azzedine Alaïa, written by curator Hans-Ulrich Obrist, as well as photo portfolios by Patrick Demarchelier, Juergen Teller, Karim Sadli and Neville Wakefield. Stay tuned for more. via

José Parlá & JR: “The Wrinkles of the City, Havana, Cuba” @ Bryce Wolkowitz Gallery

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JR-JOSE-PARLA New York’s Bryce Wolkowitz Gallery is set to present The Wrinkles of the City, Havana, Cuba, a recent collaboration between JR and José Parlá. Started by JR in Cartagena, Spain, The Wrinkles of the City has been reprised in Shanghai, Los Angeles, and most recently, Havana. In 2012, JR and Parlá photographed and interviewed dozens of senior citizens who lived through the Cuban revolution, flyposting colossal black-and-white portraits of their subjects on the walls of city buildings. Parlá, who is of Cuban descent, interlaces the images with palimpsestic, calligraphic writings and color. In a city devoid of commercial imagery, JR and Parlá’s enormous yet intimate portraits offer a stunningly humane contrast to the endless repetition of political icons. This exhibition will consist of twelve large portraits from the Havana iteration of The Wrinkles of the City project along with a site-specific installation.The Havana, Cuba project has been made into a book published by Damiani/Standard Press, as well as a film, which will be on view at the gallery. The Wrinkles of the City, Havana Cuba runs May 7 – July 12, 2013.

Securing the Future – An Interview With King Adz

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Securing the Future - An Interview With King Adz During my tenure at SLAMXHYPE, I’ve had the pleasure of interviewing numerous personalities whom I greatly respect. These interviews represent my desire to understand what culture means to these people and how it all connects. Out of any other interview, King Adz represents what I love the most, which is the passion to communicate and tell the stories of amazing people. King Adz is an author and self proclaimed street middleman, that is, a middleman to the streets and the companies he consults on how to identify with the global youth today. As someone who’s been documenting street culture for longer than a lot of kids have been alive, he has a unique view on the culture as a whole. This view has culminated into him authoring 4 books including Street Knowledge and most recently The Stuff You Can’t Bottle. I had the pleasure of talking to King Adz about selling out, honest content, his favorite cities, and everything in between. In the gallery above are photos from King Adz’ world travels, along with his artwork. Read King Adz’ blog on THE BREAKS.

When you say content has to be created in an authentic way, do you think that also has to align with an authentic product?

Fuck yes! Personally I can’t work with brands I don’t get or care about.  I hate big nasty brands (Banks, Fast Food, Soft Drinks, Candy…)  as much as the next oke, but obvioulsy I have the brands that shaped my cultural DNA. Converse, Stussy, Canon, Lacoste, Sergio Tacchini, Rolex, Vans, MDMA, Sony. But this is just me. I can’t tell anyone to buy or try to convince them they need this shit in their lives. When I work with brands all I can do is to tell my story. If I could just make my films and write my books without doing brand work I’d probably stop tomorrow. Not because of any major ethics but just because it can be a pain in the ass dealing with clients. I fucking hate that word. But saying that I’ve almost got to a stage where I’ve got some professional mates who just happen to work with brands. These okes get me and my work and like what I do. So it’s only natural when they get me in to help them tell their brand story. I like that. This works. We have fun. I get paid and they schlep their goods. To be honest I’m not sure how long I can keep this up for. I’m 44 this year and I’m still running around like a kid. It’s just that my playgrounds are spots like Sowto or uMlazi or LA or Tel Aviv. So to cut the crap and answer your question, for a brand to be able to work out there, it has to come correct. It has to behave properly and this means treating its customers and their sub-cultures with upmost respect. It has to support both of these things without asking for anything in return. So yes, the product has to be 110% authentic.

With the rise of the Internet, kids can see what things are going on in other parts of the world so easily. Same goes for street culture, do you think this has adversely affected the sacredness of an individual cities cultures, or do you think it’s just harder to find?

The internet is both blessing and a curse. Like all powerful forces it’s good and bad for culture at the same time. I guess this is the true nature of duality. I love it and hate it. I love it as I can clock what’s up with India’s next fashion designer even if they are working out of a shack in a township. All s/he needs is a cheap smart phone and he can get word out there about his or her work. But the one thing that most people forget in all this is that you need talent. The internet and digital revolution (cheap digital cameras technology etc) has got a lot of folks confused. It don’t mean shit if you shoot a bad photo on the latest camera. Or make a crap film on the most HD of video cameras. It’s just shit in high definition. For me I don’t care if you shoot on a box camera as long as you’ve got the eye. This is the vital ingredient and lot of content out there is irrelevant and just gets in the way of the good stuff. With regards to individual cities cultures I think that there is now a resurgence for what us folks in South Africa call ‘local is lekker’. We’ve had 10 years of on-line digital culture and we’ve had enough. For me, there is nothing better than an authentic analogue cultural experience – something happening right in front of my eyes (food, music, art, fashion) that I then shoot and run home to talk about digitally. So stuff like this is definitely happening more and more in individual cities.

Out of all your travels, what is your favorite city and why?

Right now my favorite spot in the world is Johannesburg. It has the most amazing energy because of it’s transformation from hell-hole to eclectic hard-working city. An authentic attitude is born out of this environment, which is vital for any kind of powerful culture that actually means something to someone. I include the townships of Soweto and Alexandra as this is where a lot of the original South African street styles (fashion art music film writing style) are born. A lot of the street culture is commercial free right now. It’s done for the love and that alone. I’m not sure how long this will last as you already have vultures like the Sartorialist swooping into to Jozi last year. He stayed in a very small area shooting the same old people rocking the same old styles that every South African street style blogger has already shot a year before. He then went on the record as saying that South African style ‘Lacks A Certain Amount Of Charm’ and this comes from a man who was parachuted in for like 36 hours by Mercedes Benz fashion week. This whole episode and attitude embodies everything that has gone wrong with the commercialization and bastardization of  our culture. I have so much love for what the South African’s are doing right now because their hearts are true to the original culture they are creating. I’m so proud to be part of that.

Commercialization is definitely a cause for concern for anyone in street culture currently, what do you think it will take for the future generation to stay pure?

In order to safeguard our heritage we need to totally reclaim our culture from the brands and the bullshit mainstream media. I know this sounds like a cliché but it’s the only way we really ensure that what we have created – an authentic street culture, be it fashion, music, art, food, writing, film – stays true to the cause. Firstly, when the interesting stuff happens, culturally, it’s spontaneous. Events happen, you don’t know about them. You luck out and you accidently discover something. Before the internet that was a much more common occurrence because you knew what you liked, you had your fanzines and your peers and you subscribed to maybe a ‘zine that you had to send off for. Street culture as we know it has come out of this cultural mix. But now-a-days a lot of people live in this on-line dream-bubble, reading watching buying shit off the internet or going to music festivals and big art shows, all under the illusion that they are actually part of something real – a movement perhaps – but what they’re doing, and this is the vital point, is confusing consumption with culture. Just because you rock up there, pay your money, get in, get your sneaker tagged, buy a t-shirt and listen to some piped-in culture, doesn’t even register on the cultural scale. You may well think that you’re part of the scene but all you’re really doing is consuming something that’s been fed to you. You need to make shit happen yourself. You need to do way more that just read a post or watch a very short video clip. You need to fucking mission and break the law and risk something – anything – to shake yourself out of your sub/urban existence plugged into the internet. You need to dive into the glorious abyss of our street culture and set yourself free… It doesn’t mean that we stop working with brands, most of us can’t afford to. What I mean is that we should use the money from the brands to do other work that is 100% pure and unadulterated. Whenever I’m on a commercial job I’m actually writing and shooting ten other ideas off the back of it, that maybe one or two will ever see the light of day. It’s this work that is important for our collective cultural heritage, this is in my opinion, the way forwards. The future.

The old saying goes “Experience is another word for mistakes” – out of all the knowledge you’ve gathered ’til this point in your life, what is one thing you know now that you wish you knew earlier?

All great work is born from mistakes. In the commercial world success has many fathers but failure is an orphan, which is such bollocks. I really hate that. One thing I wished I knew is that the people who control the money are unwilling to take risks and have absolutely no faith in the unknown. They always want a sure thing, which means they back shit work. I always come correct and only offer what I believe is the best work possible. There are exceptions to this rule and I’ve been very lucky to have people up there who have absolute faith in what I do. People like Jamie Camplin from Thames & Hudson and Marianne Gunn O’Connor,  two of the most visionary people in publishing, who are behind what I do 100%. Irvine Welsh helped me no-end when he stepped up and got behind my book Street Knowledge. It was a pity the publisher didn’t have a clue what it was about and help me promote it. They just walked away. I wish I had a £100 for every pitch I’d ‘won’ and then it turned out that they just wanted to steal my ideas and give it to the person they always used. I’d have a few quid by now! Sometimes I really wish I knew what I was doing, but then I wake up and realize that the very fact that I’m just floundering around in a sea of amazing global culture, is where the magic comes from.

It seems as soon as anyone really really knows what they’re doing they’re not challenging themselves enough, how do you want to keep challenging yourself?

Everyday I ask myself ‘what am I really doing?’ and the answer is always the same: ‘fuck-knows – but I love it!’ But this is not enough. I am constantly setting myself goals. Previous goals: Create a free-PDF magazine that people actually read. Get published…Get published internationally… Find a producer… Make a documentary… or two… Get on TV… Get a hard-core agent… who really gets me… Work with my heroes… Whatever it is I have to really believe in what I’m doing. I’d be no good making a doc or writing about Justin Beiber because – no disrespect to the oke – I’m a 44-year-old bloke who pretty much knows what he’s into (what this whole interview is about) and I just don’t get what it is that he is about – even if he looks like he’s dipping into street-style. I don’t think I can ever get what he’s really about. I met one of my heroes a while ago – the director Tony Kaye. American History X is one of the films that made me want to direct. It came out when I had just started shooting stuff in South Africa and after watching that film I knew it was something I was going to do. Okay so I didn’t know it was documentaries that I should be making, and I only got to that conclusion after shooting stuff with actors, commercials, music videos etc. I was okay at that but the bottom line is that I didn’t give a flying fuck about any of those forms really. It was when I started documenting street culture that it all started coming naturally. I didn’t have to schlep too hard. I knew what I was doing as my cultural DNA just locked into the process and the narratives flowed from my heart. Street ball, Drum N Bass, Street art/style/food… the usual. It was great. I loved it and when I got to construct the films in my edit suite, it was always a joy. Anyway to cut a long story short and answer your question, when I met Tony Kaye he asked me to write him a film. And so I did. The next challenge for me is to get the film made as I’m not the sort of writer to just hand over the script and let some producer spoilt it with his ‘vision’. The script is a true story about the world’s greatest art smuggler, which I just happen to own the rights to! So I’ve started trying to break into the movie business and with Tony Kaye at my side it’s not an impossible task, but it’s not an easy one either. Like I mentioned earlier this is an industry that hates anything risky or new! I’m writing a new book about how to connect to those who refuse to buy into brands, to follow my youth advertising book (out in UK and South Africa right now, in US in May). I’m also helping brands connect to the youth, mainly in Africa as this has become my remit. African Youth. This niche is something I absolutely love and respect and enjoy the challenge (working in Africa can sometimes be completely mental). But then again that’s a challenge!

What are the challenges of working in Africa as opposed to anywhere else?

The infrastructure and the social attitudes are different. But this is what attracts me. There is also a fair bit of corruption, which is the same as the rest of the world but in Africa it’s more visible – just anther production cost. In the west we just hide it. There is also a problem with actually getting the older established cultural heroes to help the youth. I ran a workshop/brunch thing in Jo’burg last time I was there and it was all about encouraging the talent to get their name out there. One of the talents was chatting to me and paid his respects as I was all about helping him. I didn’t see him as a threat, but this was how – according to this 18 year old – the established local talent would see him. They didn’t see him as someone to help, but someone to keep down. I just don’t get this as half of my life is spent helping the fresh-to-death talents get up! The other huge challenge is to get these international corporate brands to understand the African Youth. These companies and brands are all white-owned and here begins the rub. The mass-market in the African continent is the black youth. I don’t have to spell it out…

In a deeper sense, what is it about Africa that you love the most?

What I love about Africa the most is that it has a whole world of influences, cultural or sociological, that are completely alien to me. It’s the process of discovery each and every day. I fell in love with the red earth on my very first visit. And when I began to get my head around how things went down I realised the scope of the cultural possibilities, and how they could play out and connect to the other youth around the world. The people – both black and white – are the warmest, most talented, and ALIVE you will ever meet. Africa has so much going for it and the world has to see it in this way. It’s so advanced in many ways but there is this misconception that it’s backward. That’s just the colonial hype in order to keep the exploitation going. I say fuck that – Africa shines every time.

We’ve talked about content being king in present day, but do you ever think it is content overload currently? Too many stories being told?

For sure there is a glut of fake-assed content out there, which just clogs it up and makes it harder for the real to break through. There is definitely a ‘real’ and ‘fake’. Real is when someone like a 19-year old street-style hustler from Nairobi captures a moment of his/her life and then posts it somewhere, that’s the stuff you can’t bottle. Fake is when Facebook tries to feed you ‘trending’ articles that are just so irrelevant, irreverent and so annoyingly out of touch with what is actually going on in your life. You’d think with all this technology they’d be able to aim that shit a bit better. But I think this is where it all falls down. Sub-cultures are not something you can use an algorithm to try and predict or track or analyze; they are fluid movements of cultural DNA and style and art and instinct and passion, and this makes it so much more complex than mining data from a gazillion posts and hoping to get some live market insights. I often get asked to predict what the youth will be into next week from some huge company that wants to create content that is just a stairway to selling something shit. These requests I turn my back on. There are a million stories out there and some of them are interesting. Most are just the same old same old bought this eat this fucked that, which are not what it’s about, really. Those are the cloggers.

Currently, street culture is so fragile, any hint of commercialism seems to muddle it. Do you think it’s more important that these stories be experienced in person rather than be told?

I think that street culture in general is in a very interesting spot right now. It’s old enough to carry some respect with other cultures, albeit begrudgely (check spelling), but it’s still fresh and energetic to come up with the goods. I think that experience is everything. This is when the formation of your cultural DNA happens. You don’t get that off a screen. It’s only by getting your hands dirty that you can feel what it’s actually like to be an active part of something cultural. I’m not knocking the brand involvement here as this has become an intrinsic element of what is thought of as ‘street culture’. A huge part of our culture revolves around certain brands. It always has done and will continue to do so, but it is important to regulate how much influence these brands have on what we think say do wear write paint design. You need a strong hand when dealing with brands as we often rely on their money; their patronage, but they need our culture and loyalty more. Without either if those things these brands are history.

A lot of said brands are full fledged businesses now, do you think it’s possible to ride the line between making money and staying street? Or do you think they’ve carved their mark out and deserve their success.

Some of the enterprises that have been born from the street – Patta, A-life, aNYthing, Supreme, Shut – I have the utmost respect and a lot of love for, and are a vital and intrinsic part of our culture. the fact that they sell product is irrelevant. One of my current projects is helping a young fashion label/designer called Tempracha grow from the streets of a township called uMlazi near Durban, onto a global stage and marketplace. This is the power and strength of street knowledge in full effect. Culture coming out of a township in South Africa is the real-deal Holyfield. This much I know. The very fact that I am sat in a moving car writing this on a smart phone, listening to roots rock reggae – ‘Late Night Blues’ by Don Carlos, wearing LTD edition denim Halfcabs, a blue Lacoste tennis jumper whilst watching the fuckers in their suits crawl past while the bass shakes the Benz at 7am, tells me that I’m doing something right. But also how much I’m controlled by brands!
All Photos by King Adz
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