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Concepts Teams Up With Asics For a Crazy Pair of Gel Lyte Vs

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It truly is the year of the Gel Lyte V. Boston crew, Concepts, has partnered with Asics to create a clean pair of kicks inspired by the movie Blow. Drawing from the film’s biggest subject, cocaine trafficking, the sneakers take up off-white uppers, tarnished silver sock linings and reflective side stripes. The additional laces come enclosed in a red-top vial. Clearly Concepts went all out to ensure the packaging was as authentic as possible. The kicks will be available on January 30th at Concepts Cambridge, Concepts New York and the Concepts web store.

RELATED: CONCEPTS X CANADA GOOSE SELKIRK PARKA


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