Fred Perry have teamed up with Raf Simons to great effect with the eighth instalment from the two. The full spring/summer 2013 collection will be available from February 22 and to celebrate the launch of the collection Pierre Debusschere has been commisioned to create a short film that will be a vocal point of an installation at Dover Street Market.
‘Collage’ – SS13 offers a very controlled and pure do-it-yourself attitude. The collection shows a juxtaposition of very different materials, prints and colours, therefore giving the wearer a possibility to combine the garments in different ways’.- Raf Simons
Belgian director, photographer and curator Pierre Debusschere utilizes innovative technologies to create high impact visuals. In 2009, he founded 254FOREST, a visionary creative studio working in the realms of film, art, photography and music. Editorial clients include V Magazine, AnOther Magazine, Dazed & Confused, Numéro, Nowness and Vogue Hommes International. Debusschere has created striking campaign films for Lane Crawford, Fred Perry and Raf Simons, where he was appointed online art director in 2009. He currently curates Simons’ online content and has taken the lead on their brand development. In 2010 Debusschere had a solo film exhibition at Colette; most recently he directed a film for the Council of Fashion Designers of America.