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Vice Media buys i-D

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Vice Media, the media empire built around Vice magazine, has reportedly acquired style publication i-D for an undisclosed amount. Terry Jones, who founded i-D in 1980, and his wife Tricia will remain partners and shareholders in the business. “This marks the beginning of an incredibly exciting chapter in i-D‘s history. There is a huge void in video-driven fashion channels and this partnership will fill and dominate that void.” Jones says. From the Vice camp, president Andrew Creighton has said, “We have traditionally built everything we do here within the company, but i-D was perfect as a partner to launch a play into fashion… What i-D has not necessarily done, by accident or design, is move into the digital area in a big way.”  We can’t wait to see how this begins to pan out. (The Guardian)


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