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Converse Celebrates Chuck Taylor Style with ‘Made By You’ London Campaign

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Amongst all footwear, the Converse Chuck Taylor is an anomaly. It’s probably the only sneaker style that has completely transcended specific style and scene parameters, and has been globally accepted and adapted by just about every subculture in the world. Acknowledging the fact that a beaten up pair of Chucks can be a means of self-expression and a meter of experience, Converse is set to launch its ’Made By You’ campaign in London this evening, (Monday, March 2). Fans worldwide have offered their personal pairs for Chuck Taylor sneaker portraits, with images showcasing the diversity of wearers and the stories they have to tell. A few familiar names are fans as well — check out worn-in sneakers from the likes of Andy Warhol, Glenn O’Brien, Patti Smith and more in the gallery above.

In celerbation of the London launch, artist Damilola Odusote has created an original ‘Made by You’ art installation, assembling countless polaroids of Chuck Taylor wearers to create an ident art structure of London’s iconic outline. If you’re in the area, swing by the installation and launch on London’s Shoreditch High Street.

RELATED: CONVERSE X WARHOL ALL STAR CHUCK ’70


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