For its Spring 2015 Athletics collection, sock specialist Richer Poorer has upgraded its socks to tech level, with venting, compression, padding and COOLMAX performance fabric that offers just that bit of extra functionality. Loosely based on the ideas of modernity and visual flow, this season’s vibrant colorways are on view in the brand’s new video, which features skaters Christian Malouf, Daniel Shimizu and Justin Strubing shredding the streets of LA and Chinatown on a chill Sunday. Check it out above and head over to Richer Poorer’s website for a closer look at the collection. RELATED: RICHER POORER X PF FLYERS SOCKS ARE PROBABLY THE MOST STYLISH WAY TO STAY DRY THIS WINTER.