London label S.O.O.N (Something Out Of Nothing) has teamed up with illustrator Rebel Yuth to pay tribute to the founders of one of hip hop’s most enduring legacies; Russell Simmons and Rick Ruben. From starting Def Jam in Rick’s dorm room in 1984 to signing a definite list of hip hop who’s who’s in the following two decades, the presence of Def Jam is felt at every level of the game. S.O.O.N’s ‘Rick & Russell’ tees pay homage to the inspirational figures, with each t-shirt limited to 31 pieces (for each of the 31 years of Def Jam). Find them at the brand’s website.
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