ASOS moves into skate rat territory with a new lookbook and fresh attitude captured by young Russian designer and photographer (and newest member of the COMME des GARCONS extended family), Gosha Rubchinskiy. Shot on location around London’s iconic Southbank Centre and undercroft – the spiritual home of UK skateboarding – we find a series of in-house Spring/Summer 2015 looks styled by Max Pearmain. Blending street sensibilities with more considered and refined high fashion reference points, Gosha’s lookbook hints at good things to come from ASOS over the coming season.
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