Established in 1995 by native New Yorker Scott Sasso, 10.Deep remains equally vital from streets to the boutiques (including stints at Colette, Union and Fred Segal) and the music community that it came up alongside of. As one of the original New York streetwear brands, their motto is simple: forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not in the approval of one’s peers. Driven by the same personal strength and energy that bore hip hop, skate, punk and graffiti subcultures, 10.Deep, a cornerstone street wear brand for over fifteen years, communicates the bold power of individuality.
One of the best streetwear brands in 2014, 10.Deep created beautifully designed collections and pieces that celebrated street culture implicitly and did so in a graphically and technically artistic manner. Their collaborations likewise were stand outs and as a result of their hard work we need to recap their releases.
What were your brand’s top/best collaborative release in 2014?
Our Studio 1 Collaboration capsule as part of the Summer collection. (For those not in the know – Studio One is one of Jamaica’s most renowned record labels and recording studios, having been described as the Motown of Jamaica. The record label was involved with most of the major music movements in Jamaica during the 1960s and 1970s including ska, rocksteady, reggae, dub and dancehall).
What was your brand’s top/best limited edition release in 2014?
For our first special project of 2014, we partnered with Timberland. While the culture has been obsessed with the 7-eye construction boot, we chose the shoe that was a cultural mainstay during 10.Deep’s incubation period in the early 90’s – The Euro Hiker. We re-imagined this technical hiking shoe specifically to compliment the design elements of our Spring 2014 “Internationally Known” collection. Dubbed The Nomad, the shoe is manufactured in a premium suede and features 15% recycled rubber outsoles, comfortable/cushioned and shock absorbing EVA midsoles, steel shank arch supports and ripstop collar material. Limited to 500 pairs per color, world-wide, the 10 DEEP x Timberland NOMADS came in two colorways: Red with a navy collar, and Navy with a wheat collar. Both came with reflective flecked red and navy lace options.
What was your best/favorite collaboration with an artist in 2014?
MUSIC: tie between Underachievers and Future
ART: Nate James
