Jaded London taps on director Alex Hinx to create a visual that captures the bold essence of their latest collection. Dubbed “Main Attraction,” this collection reimagines 70s fashion through a contemporary sports-luxe twist. The otherwise monochrome array of clothing is offset with pops of red and the main detail is the clean use of lines. The collection is globally available at retailers such as Selfridges, Topman, ASOS and Urban Outfitters.
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