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A brief glimpse into the mind of Polar Skate Co. founder Pontus Alv does not disappoint.

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In this newly released video, Polar‘s Pontus Alv provides us with some personal insight into the thought process behind his company’s (excellent) recent collaboration with Carhartt WIP. As a Carhartt-sponsored skater for the past 12 years, Alv knows the brand’s ins-and-outs as much as anyone — a notion which has resulted in a fluid collection of skate-ready streetwear, infused with Alv’s artistic DIY touch.

Check out the trailer above, which also gives us a look at the collection’s Copenhagen launch event.

RELATED: THE NEW POLAR VID CONSISTS ALMOST ENTIRELY OF WALLIES. WE LIKE IT.


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