Beats by Dre took the audio world by storm when they introduced the Beats Pill in 2012. Capitalizing on the buzz surrounding this trendy speaker, Beats has partnered with a ton of today’s biggest influencers for promotional runs and special editions. The small characters you see above were designed and developed by London-based artist Ronzo for Beats by Dre and wound up going viral, and after winning a load of prestigious design awards, they’ve finally been turned into vinyl toys.
Check out a brief making-of video above. You can cop the Pill characters here.
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