Since opening its doors in the backstreets of Hoxton, East London in 2007, Goodhood has been on a mission to supply the capital with the best in street fashion and lifestyle products. Transcending the role of shopfront to become a globally recognized brand in itself, it continues to represent a go-to for any style-conscious consumer with a hankering for niche product. Fast forward 7 years and the store has grown out of its alleyway setting, moving into more roomy premises on Shoreditch’s Curtain Road last month. In this short video, Goodhood filmmaker Santiago Arbelaez take us on a walk-through the newly opened 3,000 square-foot shop, cafe and art space — which you can enjoy from the comfort of your couch.
For more, and for a recap of the launch party, head over to Goodhood online.
RELATED: THIS GOODHOOD SUMMER ’14 EDITORIAL IS PRETTY RAD, SO WE CAN FORGIVE THE USE OF SKATEBOARDS AS PROPS.
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