Founded by OG streetwear heads Emmet Keane and Paul Sid, UK label Creation is all about progressive, non-conformist thinking and hard-hitting graphics. The brand announces the recent release of its debut collection with a new video edit this week, cutting archival footage of dub days, riots and political upheaval, with the design and screen printing process. It’s a fitting intro to the DIY mindset of the brand – and an insight into its founders’ inspiration.
Press play on the video above and be sure to check out our interview with Emmet Keane here.
RELATED: 5 MINUTES WITH: EMMET KEANE OF CREATION
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