Finding reference points in Jean Baudrillard’s The Economy of Signs as well as in Michael Jordan’s approach to basketball both on and off the court, Siki Im’s FW12 collection LOGOS is inspired by the notion of identity and branding. Embracing and questioning the “icon”, LOGOS’ themes are realized materially through Italian cashmere, German Teflon-coated canvas, Austrian felt, Italian leather and more, cross-referenced with Jordan brand footwear in this mini-editorial shot by Kameron Austin for MAAS & Stacks. The collection’s proportions and silhouettes are a clear nod towards iconic sportswear with a tension courted between hard and soft materials and voluminous and fitted garments. Find the Siki Im LOGOS collection at MAAS & Stacks now.